Jaguars, unlike other car marques, also go through a familiar lifecycle. They've always been a highly coveted brand when new, particularly nowadays. But after 4 or 5 years, quicker than most marques it seems, they enter the Wafty Old Smoker stage, becoming cheap, out of date, good-value big cars for buyers with deep pockets and short hands. And there's nothing wrong with that - I love an old smoker as much as anyone else.
Why is this? What is it about a Jaag that makes them always rise to the top of the classic car tree? I can only guess, but hiring out 80 cars I can say that Jaguars are consistently the most popular classic cars on the fleet. Here's why I think that is:
1. Prestige & character
Jaguars have heritage. Jaguars are the Rolls Royce you can afford. They've got wood and leather. They're built not assembled. BMWs do most things better but they're production line fodder compared to a Jaguar. A Jaguar has class and presence. Sure, from the 80s to the early 00s Jaguar simply traded on its heritage, but what a heritage. When you've made a car like the E Type you can afford to take your foot of the gas for 20 years or so....
3. A whiff of wood & woodbines
Jaguars have always been just respectable enough. When you drive a Jag you could be a bowler-hatted company director or a sheep-skin jacketed dodgy geezer. It's the way Jaags waver between the two that seems to account for their appeal, the whiff of respectability mixed with rules being broken.
Even ignoring the PR-inflated performance statistics, Jaguars have always been quick cars. Few cars have combined the real-world useability with a decent turn of speed quite like a Jag. In the 60s the Mk2 3.8 was the Subaru Impreza of the highway (with a nice dollop of real wood on the dash) and in the 90s the XJR hurried stressed executives to meetings in similar style. Whether bought new or second hand, a Jaguar has always offered excellent ££ for BHP.
So what's my favourite old Jaag? Well, obviously I love the E Type, but it is a little obvious. Over the years I've owned Mk2, E Type, XJ saloon, XJ coupe and XJR saloon. If we take the E Type out of the equation then I'm afraid it's a Jaag that isn't a Jaag. It's my old Daimler coupe. Since 70s Daimlers were just Jaags for posher people, hopefully you'll agree that it complies.
Tell us what you like (or don't like) about Jaguars. You can hire one of our fleet of classic Jaguars at http://www.greatescapecars.co.uk or call 01527 893733.